Aligning KPIs and customer experience goals: It CAN be done
July 10th, 2017 by Veronique Filip
Customer experience (CX) is fast becoming the primary point of brand differentiation, replacing the established norms of product and price. Realising that fact, as many business leaders now do, is one thing. Acting on it is another thing altogether.
Customer experience - The new differentiator
June 21st, 2017 by Veronique Filip
With headlines dominated by downgrades and a challenging economic climate, differentiating your business from the competition is more important than ever.