Gumtree contracted Deloitte Digital to create a feature phone mobile site for mass-market mobile devices that don’t support the smart phone features that their current mobile site supports. By using our unique skill set and technology we were able to deploy a version of Gumtree that was small in page size, saving users money through low data transfers, was optimised for more than 4,000 different feature phones and streamlined the user journey on devices where browsing websites is traditionally very difficult to do.
Feature phone mobile website catering for more than 4,000 different low-end mobile phones
Reduced page size to under 11kb making data costs the lowest possible for users who simply cannot afford data.
Deep statistical insight into what devices are accessing the site, their capabilities and various key metrics that their Google Analytics were unable to track.
Nokia (Asha, Meego, Symbian OS S60, S80, S90)
BlackBerry (4.5, 4.6, 5.0, 6.0, 7.0, 7.1)
Samsung (Symbian OS)
LG (Symbian OS S60)
Motorola (Symbian OS UIQ)
Sony (Symbian OS UIQ, S60)
HTC (Windows Mobile)
Opera Mini (across all devices)
Plus, many more.